Communication Traditions
INTRODUCTION According to Robert Craig, Communication involves talking and listening, writing and reading, performing and witnessing or move generally doing anything that involves messages in any medium or situation. The world of communication was later divided by Craig into seven different traditions, namely, rhetorical, cybernetics, semiotics, socio-psychological, phenomenological, critical and socio-cultural. The Rhetorical Tradition from google images Rhetorical tradition talks about how rhetoric (arts of persuasion) changes through time. Basically, this tradition talks about the evolution of the style and the way of deliberation of speeches from public speaking in the public sphere to public speaking in the “digital sphere”. v Critique · Rhetoric as a “swindlers act” Kant argues that rhetoric is nothing but a swindlers act because rhetoric does not follow any rules. A rhetorician will...